Merit Financial Advisors in Merger with Zimmermann Investment Management & Planning

The acquisition establishes Merit's fourth office in Pennsylvania and boosts its assets under management by $739 million.

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Georgia-based Merit Financial Advisors has acquired Zimmermann Investment Management & Planning, increasing Merit’s presence in Pennsylvania to four offices and its assets by $739 million.

Zimmermann, which is based in New Cumberland, Pennsylvania, specializes in serving state employees and retirees, focusing on investment management, retirement and estate planning.

Merit has over $11 billion AUM and specializes in financial planning and wealth management for high-net-worth individuals and families and those navigating life transitions.

The acquisition will allow Zimmermann to enhance its infrastructure and increase its marketing, technology, and investment teams. Zimmermann President and Investment Advisor Representative Curt H. Zimmermann will serve as Partner and Wealth Manager at Merit.

“I am thrilled to be taking Zimmermann to the next level of growth by partnering with Merit,” Zimmermann said in a news release. “We are proud to join a firm that aligns with our mission of putting the client first, enabling our team to focus on their responsibilities while expanding how we serve our clients.”

This is Merit’s 31st acquisition starting with taking a minority investment in December 2020 from Wealth Partners Capital Group  Merit in December acquired Roth Asset Management, which added approximately $773 million in assets and expanded Merit’s presence in the Pacific Northwest.

The Zimmermann merger was finalized on Dec. 20, 2024.

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