Ensight, a sales platform for annuity, life and long-term care insurance carriers and distributors, has entered into a strategic platform integration partnership with Luma Financial Technologies, a provider of structured products and insurance solutions.
Ensight and Luma have introduced what they call the first “unified annuity, life, and LTC quoting capability” at Luma. A digital, interactive “Sales Story” platform created by Ensight will allow insurance carriers to offer digital product marketing experiences to advisors and Luma distribution partners, according to the release.
Among the new components at Luma is Ensight’s multi-carrier quoting, which lets financial advisors illustrate life insurance and LTC products while accessing Luma’s solutions. Advisors can communicate with their case design team with two-way Life and LTC quoting integration using Intelligent Quote, Ensight’s illustration platform.
“Luma and Ensight are at the very forefront of transforming the annuity, life and LTC sales and policy lifecycle experience in US IMO, brokerage and institutional distribution today,” Ensight CEO Bill Unrue said in the release. “We are absolutely thrilled to be able to partner with Luma on our mutual objective to simplify, modernize and accelerate the product quoting, benchmarking and financial planning sales experience for every financial professional.”
“At Luma, we are committed to delivering cutting-edge solutions that empower financial professionals to better serve their clients,” said Jay Charles, Managing Director, Head of Insurance Products, Luma Financial Technologies. “By integrating Ensight’s advanced digital capabilities with Luma’s multi-carrier platform, we are bringing the next generation of annuity, life, and LTC insurance sales experiences to the industry. This partnership represents a significant step forward in digitizing the insurance landscape, streamlining workflows, and enhancing advisor-client engagement.”
The release notes that financial professionals have traditionally relied on ledger-based PDF illustrations and static sales concepts but increasingly seek more up-to-date ways to conduct the advisor-client insurance discussion and engagement.
Ensight’s “Sales Story” platform provides a new insurance planning experience with an interactive, personalized product presentation, proposal or sales concept that can be shared and discussed with clients, according to the release. Financial institutions and distributors can use the platform to develop their own sales experiences.
