The CFP Board is urging its members to collectively provide 100,000 more hours of pro bono work than they gave last year.
The goal of the board’s 100K Pro Bono Challenge is to attain 412,237 pro bono hours from CFP professionals nationwide, compared with the 312,237 hours last year. The Challenge goal celebrates the recent milestone of reaching 100,000 CFP professionals.
To participate in the Challenge, CFP professionals must volunteer at least one hour in 2024 and report their pro bono hours by midnight Dec 31. The Challenge also involves a competition among states based on the percentage of participating CFP professionals.
Those who take part in the 100K Pro Bono Challenge will receive a digital certificate of participation in January.
In a 2023 resolution, the CFP Board said establishing a pro bono tradition will elevate and enrich the profession, help build the financial planning workforce of the future and aid Americans concerned about their financial circumstances. The CFP Board has made expanding access to financial planners through pro bono services a top strategic priority and has created a full-time pro bono manager position.
The CFP Board will award digital badges to members who have completed 20+, 60+ or 100+ hours of pro bono financial planning. Pro bono volunteers can track and report their hours through their CFP Board accounts. For more information, visit board’s website.
